Looking to leverage social media to market your event? Start by defining your goals, audience, and how you’ll measure success. Try these best practices.…Read More
Event Planner
Key Items You Need in Your Press Release
What are the key components of an effective press release? Follow these tips from Wharton’s Media Relations team to ensure yours meets the gold standard.…Read More
Use This Simple Timeline to Plan Your Media Relations Strategy [Infographic]
Follow this timeline from The Wharton School’s Media Relations team to create a media relations strategy for your event that will ensure you have enough time to handle any unexpected issues that may crop up along the way.…Read More
Media Relations: Best Practices
If you’re looking to attract media to your event, you should consider issuing a press release. The Wharton School’s media relations team shares best practices you should know before you get started.…Read More
How to Write a Newsworthy Press Release [Template]
Use this template to help with formatting and to make sure you include all the important components that make a press release newsworthy and effective.…Read More
How To Use Tagboard For Social Media Live Display
The speed at which social media moves can be overwhelming, but it’s increasingly important to monitor what’s being said about your brand in real time across various platforms. It’s also a great opportunity to find positive user-generated content about your event or conference that you can leverage to attract new…Read More
Your Guide to a Wharton Instagram Takeover
The Wharton School periodically invites guests to take over @whartonschool on Instagram to document student and alumni experiences. Here’s what we’re looking for.…Read More
Tips for Covering Your Event Live on Social Media
Whether you’re streaming video on Facebook Live or Periscope or live Tweeting, here are some best practices for engaging with your audience.…Read More
5 Best Practices to Create an Engaging Snapchat Story
Creating a Snapchat story is a great way to connect with potential attendees and to raise awareness and excitement about your event.…Read More