5 Best Practices to Create an Engaging Snapchat Story


With 150 million daily active users, Snapchat has continued to rise as one of the largest growing apps and networks. About 30 percent of U.S. millennial internet users access Snapchat regularly so creating a Snapchat story is a great way to connect with potential attendees and to raise awareness and excitement about your event.

Here are five best practices you can use to make your Snapchat story a success:

1. Make a great first impression

Introduce yourself by telling viewers who you are, where you are, and what they can expect to see next.

2. Create a story

It’s important to tell a story with a beginning, middle, and end. Act as if you were taking your Snapchat audience on a “tour” of your event — be their guide. Be enthusiastic! Represent your organization with pride.

3. Engage with the event

A good Snapstory should include:

  • Shots of the registration and signage
  • Some footage of any introductory remarks, including the speaker’s name and title
  • Noteworthy quotes from the speaker, again including his or her name and title
  • Photos and videos of the space, interesting sights, and fun details are always a plus

If possible, ask speakers to share something on the story for a quick “behind the scenes” interview.

4. Additional features

Get creative and take advantage of Snapchat’s emojis and other features to add tone and some fun to your story. Add funny or interesting captions where appropriate, and use location-based geofilters to add context.

5. Sign-off

Don’t forget to sign off with a quick goodbye.

If you’re looking for more detailed, step-by-step instructions, check out this Start-to-Finish Guide on how to create an engaging Snapchat story.

Want to Do a Snapchat Takeover for Wharton?

The Wharton School periodically invites guests to “take over” its Snapchat account to document student experiences on and off campus.

If you are interested in showcasing your club event or conference, email socialmedia@wharton.upenn.edu with a few additional details about your event, including the date, club, topic, and what you’d like to capture in the story.