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Social Media

Social Media Marketing: Best Practices

Looking to leverage social media to market your event? Start by defining your goals, audience, and how you’ll measure success. Try these best practices.…Read More

February 7, 2017   |   Event Planner, Social Media

How To Use Tagboard For Social Media Live Display

The speed at which social media moves can be overwhelming, but it’s increasingly important to monitor what’s being said about your brand in real time across various platforms. It’s also a great opportunity to find positive user-generated content about your event or conference that you can leverage to attract new…Read More

January 27, 2017   |   Event Planner, Social Media

Your Guide to a Wharton Instagram Takeover

A person with painted nails using a smartphone to take a photo of a building in an urban setting.

The Wharton School periodically invites guests to take over @whartonschool on Instagram to document student and alumni experiences. Here’s what we’re looking for.…Read More

January 27, 2017   |   Event Planner, Social Media

Tips for Covering Your Event Live on Social Media

A smartphone on a small tripod positioned outdoors, in front of a grassy field and a blurred building. The phone screen is turned off.

Whether you’re streaming video on Facebook Live or Periscope or live Tweeting, here are some best practices for engaging with your audience.…Read More

January 27, 2017   |   Event Planner, Social Media

5 Best Practices to Create an Engaging Snapchat Story

A hand holding a smartphone displaying a Snapchat screen. The screen shows a message saying "Welcome to Snapchat" with the Wharton School in the background.

Creating a Snapchat story is a great way to connect with potential attendees and to raise awareness and excitement about your event.…Read More

January 27, 2017   |   Event Planner, Social Media
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