How Analytics-Minded Leaders Create Real Business Growth
April 21–22, 2020
Inn at Penn
Early Bird Tickets on Sale until February 14!
Get 30% off your entire purchase
Registration is now open for the 10th Annual Wharton Customer Analytics Conference on April 21-22, 2020 in Philadelphia. Be sure to take advantage of our 30% early bird discount – the best price available!
Attend optional technical workshops, a keynote address, networking receptions, and sessions that highlight how practical applications of analytics influence an organization’s strategic decision-making.
2020 Keynote Speaker
Crisis Management: Spotlighting Data and Analytics to Make Uncomfortable Decisions
Jamie Moldafsky, WG’89
Executive Vice President, Chief Marketing Officer at Wells Fargo & Company
Every business or company is susceptible to crisis. When crisis happens, data and analytics plays a strategic and influencer role to help make informed transformational decisions that often tests the comfort level of leadership. The role of data and analytics in moments of crisis is not about not taking risks, it’s about taking the right ones.
Chief Marketing Officer Jamie Moldafsky leads the development and implementation of marketing strategies and programs for the Wells Fargo brand and businesses, driving deeper engagement and customer relationships, enhanced revenues, and overall customer experience.
Moldafsky oversees brand strategy and expression, sponsorships, integrated marketing, digital and social capabilities, and insights and analytics. Wells Fargo’s marketing function provides marketing and thought leadership propelling Wells Fargo to be one of the most trusted, loved, and admired brands.