About the Conference

Building on the momentum of previous years, The Wharton Customer Analytics Initiative’s (WCAI) conference, Successful Applications of Customer Analytics returns this May 2018.

The conference will convene analytics professionals from a wide variety of industries for a day and a half of knowledge sharing and networking. On May 9th, pre-conference technical workshops are available to those who are looking to sharpen skills like SQL, R, Python, or Predictive Modeling. On May 10th, attendees can expect polished presentations focused on real-world examples of analytics that demonstrate the impact on organizations’ strategic decision-making.

About WCAI

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods

Led by Eric Bradlow and Raghu Iyengar, the Initiative continues to help shape the landscape of the customer analytics world not only through the conference but through an expansive offering of student programs, corporate partnerships, innovative research programs, online courses, and thought leadership.

Eric Bradlow

The K.P. Chao Professor
Professor of Marketing
Faculty Co-Director – Wharton Customer Analytics Initiative
Chairperson, Wharton Marketing Department
Professor of Economics; Professor of Education; Professor of Statistics

Raghu Iyengar

Associate Professor of Marketing
Faculty Co-Director – Wharton Customer Analytics Initiative