Successful Applications of Customer Analytics

May 9th – 10th, 2018

Inn at Penn

Successful Applications of Customer Analytics is about bringing together analytics professionals to share real-world examples of customer analytics impacting strategic decisions and to gain a deeper understanding of the technical skills that turn data into insights.

On May 9th, attendees have the opportunity to hone data skills during pre-conference workshops, and then hear first-hand how companies successfully leverage analytics on May 10th. Follow @WhartonCAI on Twitter to join the conversation using #wcaiconf.

Hear From Industry Leaders


Keynote: Deborah Wahl

Board Member, CMO

A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing transformative corporate strategy. She aligns customer and company objectives to drive success with revitalized brands and winning go-to-market strategies.
Past CMO experience includes positions at McDonald’s, PulteGroup and Chrysler. She also held senior-level marketing roles at Lexus, Toyota, and Mazda.

Conference Highlights

Watch WCAI Faculty Co-Directors, Eric Bradlow and Raghu Iyengar explain what Successful Applications of Customer Analytics is all about.

Following their video, you can watch presentations of some of our past speakers including Zachery Anderson, Electronic Arts; Matt Horton, MLB.TV; and Kathy Koontz, Teradata together with Ravi Kandikonda, Comcast.

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Successful Applications of Customer Analytics
is The Wharton Customer Analytics Initiative’s annual conference. Learn more about what the Initiative does for Analytics at Wharton through our website.