Pre-conference Workshops

On May 15th, WCAI will offer concurrent technical workshops to give attendees the opportunity to hone skills that will help refine analytics practices. This year, we will offer two workshops from 2:30 PM – 4:50 p.m. Please note that workshops are available to attendees for an additional fee of $125; you must register for the conference to be eligible to register for a workshop.

2:00 – 2:30 PM
May 15, 2019
Inn at Penn

Workshop Registration

2:30 – 4:50 PM
May 15, 2019
Inn at Penn

Working with Text: Beyond Word Clouds and Experiments with NLP

Instructor: Anna Nicanorova, WG’11, Vice President, Engineering at Annalect

Workshop Overview:

A big part of the data and some may say, the most interesting data is unstructured text: news articles, blog posts, emails, Twitter posts, log files, and countless other publications. While in the last couple of years we have made amazing progress in algorithmic analysis and display of quantitative data, unfortunately there are few data visualizations that help us work with pure text besides the notorious work clouds.

This tutorial will provide an overview of the latest algorithms and techniques for text analysis and summarization, and will cover the more original and interesting strategies to visualize a document or a group of documents.

Prerequisites:

Basic Python syntax knowledge will be helpful to follow the hands-on part, but not required for the workshop.

No NLP knowledge is assumed.

2:30 – 4:00 PM
May 15, 2019
Inn at Penn

Player Insight and Community Detection with Social Media – The Sims

Instructor: Jason Park, Data Scientist at Electronic Arts

Workshop Overview:

Social media has transformed in the past decade to the benefit of market researchers. Where users who were once interested in connecting with friends & family through Facebook are now choosing to connect with interests and products as anonymized users through platforms like Reddit, Twitter, and Tumblr. We will leverage publicly available Reddit data to understand the playerbase of The Sims, a life simulation game, by drawing out insights of who they are and what EA should develop next for the game. I will walk through the data utilizing social network analysis to perform community detection as well as inferring engagement and drawing out competitors.

Prerequisites:

Programming knowledge and basics of Python will be helpful to follow the hands-on part, but not required for the workshop.

No machine learning knowledge is assumed.

5:00 – 7:00 PM
May 15, 2019
The Living Room at the Inn at Penn

Opening Reception

Please join WCAI for the opening reception on Wednesday, May 15th from 5:00 – 7:00 p.m. in the Living Room at the Inn at Penn in Philadelphia.  Light fare and refreshments will be available to our guests.

What Attendees are Saying

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“As an industry partner to WCAI, I especially look forward to the annual conference and it never disappoints. WCAI assembles an impressive number of leading analytics pioneers across industries to create invaluable learning and networking.  It is an ideal opportunity to validate your practices and spark innovative ideas. I have attended multiple years and — amazingly — WCAI raises the bar each year.”

– Mary E. Gros, Director Business Relations, Teradata Corporation

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“At the Wharton Customer Analytics Initiative Conference attendees are exposed to the leading edge of innovation in applying Customer Analytics to drive value-creation and strategy. From early-stage startup to multi-billion dollar public companies, operators and investors are opening their eyes in how they analyze the most important component of any business: the customer.”

– Drew Schulz, Investor and Advisor at Refractive Ventures

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“I found the Wharton Customer Analytics Conference incredibly valuable. It was insightful to see similarities and differences in challenges and approaches of leveraging data across different industries and businesses. The combination of business and academic perspective inspired me to think differently about business problems I face in my team. Thank you for hosting a well-run and valuable conference.”

– Jennifer Marcou, General Manager, Relationship Marketing & Privacy, Microsoft