About the Conference

Building on the momentum of previous years, The Wharton Customer Analytics Initiative’s (WCAI) conference, Successful Applications of Analytics: How Analytics Drives Disruption, returns this May 2019.

The conference will convene analytics professionals from a wide variety of industries for a day and a half of knowledge sharing and networking. On May 15th, pre-conference technical workshops are available to those who are looking to sharpen skills like SQL, R, Python or Predictive Modeling. On May 16th, attendees can expect polished presentations focused on real-world examples of analytics that demonstrate the impact on organizations’ strategic decision-making.

About WCAI

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods

Led by Eric Bradlow, Raghu Iyengar and Mary Purk, WCAI continues to help shape the landscape of the customer analytics world not only through the conference but through an expansive offering of student programs, corporate partnerships, innovative research programs, online courses, and thought leadership.

Eric Bradlow, W’88

The K.P. Chao Professor
Professor of Marketing
Faculty Co-Director – Wharton Customer Analytics Initiative
Chairperson, Wharton Marketing Department
Professor of Economics; Professor of Education; Professor of Statistics

Raghu Iyengar

Miers-Busch, W’1885 Professor
Professor of Marketing
Faculty Co-Director – Wharton Customer Analytics Initiative

Mary Purk

Executive Director
Wharton Customer Analytics Initiative