Pre-conference Workshops

On May 9th, WCAI will offer concurrent technical workshops to give attendees the opportunity to hone skills that will help refine analytics practices. This year, we will offer two workshops from 2:00 PM – 5:00 PM on Wharton’s campus. Please note that workshops are available to attendees for an additional fee of $125; you must register for the conference to be eligible to register for a workshop.

1:30 – 2:00 PM
May 9, 2018
Wharton Campus

Workshop Registration

2:00 – 5:00 PM
May 9, 2018
Wharton Campus

Intro to Deep Learning and Sentiment Analysis

Instructor: Vikram Madan, WG’15, Sr. Product Manager, Amazon Web Services

Workshop Overview:
Deep learning plays a significant role in sentiment analysis, where algorithms can be trained to quickly learn and detect patterns in large volumes of data. In this workshop, we will start by providing an overview on deep learning and on the Apache MXNet deep learning framework. We will next discuss how to address sentiment analysis use cases with deep learning. We will finish by walking step-by-step through a demonstration on how to build a Long Short-term Memory (LSTM) model to perform sentiment analysis on the IMDB dataset, which includes 50,000 movie reviews.

Prerequisites:

  • Programming knowledge and basics of Python will be helpful to follow the hands-on part, but not required for the workshop.
  • No machine learning knowledge is assumed.
  • Basics of Linear Algebra will be good-to-have.

2:00 – 5:00 PM
May 9, 2018
Wharton Campus

Practical Recommendation Systems

Instructor: John Fox Ph.D., WG’13, Analytics Expert, Journey Analytics, McKinsey and Pascal Notin, Analytics Expert, Journey Analytics, McKinsey

Workshop Overview:
In this workshop, we will walk you through the various types of recommendation systems and discuss practical aspects of recommenders. By the end of the workshop, you will have enough knowledge to build a basic recommender and will be aware of the practical aspects of designing, deploying and maintaining a recommender. The workshop is approximately 50% theory and 50% hands-on.

Prerequisites:

  • Programming knowledge and basics of “R” will be helpful to follow the hands-on part, but not required for the workshop
  • No machine learning knowledge is assumed.
  • Basics of Linear Algebra will be good-to-have.

5:30 – 7:30 PM
Regent & St. Marks at the Inn at Penn

WCAI 10th Anniversary Celebration / Opening Reception

Please join WCAI in celebrating its 10th anniversary! From WIMI (Wharton Interactive Media Initiative) to WCAI (Wharton Customer Analytics Initiative), the Initiative wouldn’t be where it is today without the support and contributions that have come from our amazing network of board members, industry partners, students, alumni and other constituents.

Please join WCAI for a celebration reception on Wednesday, May 9th from 5:30 – 7:30 PM in the Regent & St. Marks Ballroom at the Inn at Penn in Philadelphia. Enjoy “tales of old (and new)” from the Faculty Co-Directors and other friends of WCAI. Light fare and refreshments will be available to our guests.

What Attendees are Saying

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“As an industry partner to WCAI, I especially look forward to the annual conference and it never disappoints. WCAI assembles an impressive number of leading analytics pioneers across industries to create invaluable learning and networking.  It is an ideal opportunity to validate your practices and spark innovative ideas. I have attended multiple years and — amazingly — WCAI raises the bar each year.”

– Mary E. Gros, Director Business Relations, Teradata Corporation

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“At the Wharton Customer Analytics Initiative Conference attendees are exposed to the leading edge of innovation in applying Customer Analytics to drive value-creation and strategy. From early-stage startup to multi-billion dollar public companies, operators and investors are opening their eyes in how they analyze the most important component of any business: the customer.”

– Drew Schulz, Investor and Advisor obsessed with Customer Unit Economics at Refractive Ventures

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“I found the Wharton Customer Analytics Conference incredibly valuable. It was insightful to see similarities and differences in challenges and approaches of leveraging data across different industries and businesses. The combination of business and academic perspective inspired me to think differently about business problems I face in my team. Thank you for hosting a well-run and valuable conference.”

– Jennifer Marcou, General Manager, Relationship Marketing & Privacy, Microsoft