Race & The Selling of America will explore how Black culture has made its mark on brands and businesses around the world over the years. Panelists will include Black spokespersons who have used their roles in entertainment, sports, music and film to influence consumers – and will discuss how brands can work with Black culture in a way that benefits companies and the Black community at large.
Visit the Beyond Business Event Website to learn more about the series and this session's panelists.
Speakers
- Erika H. James, Dean, The Wharton School (Moderator)
- Americus Reed, II, The Whitney M. Young Jr., Professor of Marketing, The Wharton School (Q&A Facilitator)
- Kirk Morrison, Football Analyst and former NFL linebacker
- Phillip Sun, President/Managing Partner and Co-Founder, M88